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UFC signs deal to air in China

Posted by MMAFighting.com 06/29/09—1:30 PM

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The UFC could potentially reach an additional 240 million viewers when its programming begins airing in China this month.

The promotion announced today that it has signed a television deal with the Inner Mongolia Television (NMTV) network broadcast station, which is available in 80 million households. 

"Obviously China is a huge market and the Chinese understand the martial arts probably better than anyone else in the world," UFC president Dana White said. "It's a no brainer that UFC programming will be appreciated in China, and will become a big hit for the NMTV network."

The channel will air up to 16 hours of UFC programming per month. 

Comments

nash911 says:

Dana White: Have you considered airing UFC in India? Do you know WWF was [And has been since today] when it was introduced in India back in the 1990's? Since more people speak and understand English that the national language, additional operation costs will be minimal.

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