UFC signs deal to air in China

The UFC could potentially reach an additional 240 million viewers when its programming begins airing in China this month.

The promotion announced today that it has signed a television deal with the Inner Mongolia Television (NMTV) network broadcast station, which is available in 80 million households. 

"Obviously China is a huge market and the Chinese understand the martial arts probably better than anyone else in the world," UFC president Dana White said. "It's a no brainer that UFC programming will be appreciated in China, and will become a big hit for the NMTV network."

The channel will air up to 16 hours of UFC programming per month.